Whether you’re a seasoned vendor or brand new to the scene, one of the most important aspects of selling at craft shows is how you utilize your space to showcase your products. Taking the time to craft an eye-catching table or booth ensures that people are drawn to your space to ultimately make a sale or just learn more about you and your work. If you’re unsure where to start when it comes to designing your craft show booth, here are some important things to consider.
1. Set a Mood
Is your brand colorful and summery? Moody and goth? Step one in designing your space is to think about your brand’s overall aesthetic. You can tell an effective visual story by selecting colors and details that correspond to the mood of your brand or products.
2. Keep it Cohesive
In a similar vein, it is important to keep your design, and your products, cohesive. If you have two unrelated lines that you want to sell, it can be confusing or look odd to have mismatched color schemes or products that aren’t related. Say you sell jewelry and soap; is there a way you can mesh the two so they match visually? If you don’t have multiple lines to sell, focus on keeping your color scheme and detail accents on brand.
3. Think About Logistics and Transportation
One of the most important considerations when designing your craft show display is how you will get your pieces to your show and set up. If you are a one-person operation, it is helpful if you can get creative and fit your entire display into a suitcase or two. You don’t want to have to make multiple trips to your vehicle to keep grabbing more things. Try using boxes that double as stands for your products. Invest in a hand cart to easily transport your display materials.
Conversely, if you have a large display that requires building a structure on site, do you have another person to help you? Do you have a vehicle large enough to transport your structure? Your unique situation will determine how ambitious you can get with your display.
4. Organize Your Price Points
Craft shows attract a wide range of customers. Some are there to look only, others are high rollers, and still others can only afford a small trinket here and there. To really increase your chances of sales success you need a range of price points. Even if most of your work is in the $100 range, if you have something people can get for as little as $5 or $15, you’re more likely to make lots of sales and attract new customers.
It's also easiest for your customers if you arrange your products by price point. Have everything that’s $20 on the same rack or stand. Put your $50 to $100-dollar items on their own shelf. By organizing this way, your customer is less likely to have pricing confusion and it will help the look and flow of your products to keep like items together.
5. Experiment with Heights and Levels
When people are walking through a craft show there’s a lot to distract them. If you just have your products sitting on the table, unless they’re really unique and eye-catching, most likely, people won’t stop to take a closer look. If you have a table, use levels. Have some products sitting higher than others. You can achieve this using decorative boxes, clear rectangular vases with things like fabric, flowers, or stones inside, or using Styrofoam with fabric wrapped around. Having different levels and heights gives depth and intrigue to your table’s look.
6. Add Details and Signage
If you’ve gone through the above steps, you should have a clear idea of your business and product aesthetic. Now is the time to really make your table shine by adding details that make you stand apart. Letterboard and chalkboard signs are chic ways to display information or catch someone’s attention with a catchy slogan. Adding details like interesting fabrics, floral arrangements, or alluring pictures will make your space inviting so that people stop to take a closer look.
7. Leave Space for Marketing
Once you have the look and all the little details figured out, don’t forget to leave yourself space to market your business. For customers who are intrigued and want to continue their relationship with your business, it’s important to have a place for them to sign up for your newsletter or follow you on social media. Have clear signage that leaves no confusion on how they can follow you or reach you in the future.
To be successful at craft shows, you need to have your table or booth display on lock. If you have more suggestions on how to create an inviting space, leave a note in the comments!