Do you have an email list? Start one! You’ll thank me later!
An email is a direct link to a very targeted customer. This person has given you their email! They want to see more of your stuff!
Free, organic reach on platforms like Facebook is slowly dwindling. Social networks still give fans a way to find and connect with your business, but it may be different than it has been in the past. Your posts and promotions may not show up in newsfeeds on a regular basis without a significant budget- But don’t despair! Having a plan in advance can help you take control of your customer outreach.
The following statistics from Email Marketing vs Social Media: Are you focusing on the wrong channel? help to illustrate the importance of the email list:
Organic reach on Facebook (I.e. the number of your fans who actually see your posts in their Newsfeed) is only 6%
On the contrary, open rates for email marketing messages are generally in the 20 – 30% range, meaning your message is 5x more likely to be seen through email than Facebook.
Similarly, click through rates from email are generally in the 3% range, while click-through rates on Tweets are generally in the 0.5% range.
This means you are 6x more likely to get a click-through from email than you are from Twitter.
As you can see, customer emails are an essential tool for marketing, and building your email list can be easy. Even if you don’t have the time to begin sending monthly emails, down the road you will be happy you began building this asset ASAP.
Three quick ways to begin building your email list:
Put a signup sheet out at markets. Keep it simple. Just a name & email will do it! Consider putting it on a clipboard so they aren’t leaning over your table and blocking other shoppers as they fill it out.
Have a signup form on your website.
Put a signup tab on your Facebook. I use Mailchimp.com and they make this super easy.